The good, the bad, and the airbrushed : a review of puffery in advertising

The good, the bad, and the airbrushed : a review of puffery in advertising

Bibliographic Details
Main Author:	Steele, Michael E.
Other Authors:	AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges (1997 : Kuala Lumpur) (vol. 1)
Format:	Conference Paper
Published:	2008
Subjects:	DRNTU::Social sciences::Communication DRNTU::Social sciences::Mass media
Online Access:	https://hdl.handle.net/10356/92516 http://hdl.handle.net/10220/1570

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