Marketing in non profit organisations : case study on the salvation army.
Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing st...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9293 |
| _version_ | 1826125847509073920 |
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| author | Lim, Kai Tong. Ng, Pin Pin. Zhou, Kelvin Yong Chiang. |
| author2 | Park, Donghyun |
| author_facet | Park, Donghyun Lim, Kai Tong. Ng, Pin Pin. Zhou, Kelvin Yong Chiang. |
| author_sort | Lim, Kai Tong. |
| collection | NTU |
| description | Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital. |
| first_indexed | 2024-10-01T06:43:04Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9293 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:43:04Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/92932023-05-19T03:30:04Z Marketing in non profit organisations : case study on the salvation army. Lim, Kai Tong. Ng, Pin Pin. Zhou, Kelvin Yong Chiang. Park, Donghyun Nanyang Business School DRNTU::Business::Marketing Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital. 2008-09-24T07:30:37Z 2008-09-24T07:30:37Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9293 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Lim, Kai Tong. Ng, Pin Pin. Zhou, Kelvin Yong Chiang. Marketing in non profit organisations : case study on the salvation army. |
| title | Marketing in non profit organisations : case study on the salvation army. |
| title_full | Marketing in non profit organisations : case study on the salvation army. |
| title_fullStr | Marketing in non profit organisations : case study on the salvation army. |
| title_full_unstemmed | Marketing in non profit organisations : case study on the salvation army. |
| title_short | Marketing in non profit organisations : case study on the salvation army. |
| title_sort | marketing in non profit organisations case study on the salvation army |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/9293 |
| work_keys_str_mv | AT limkaitong marketinginnonprofitorganisationscasestudyonthesalvationarmy AT ngpinpin marketinginnonprofitorganisationscasestudyonthesalvationarmy AT zhoukelvinyongchiang marketinginnonprofitorganisationscasestudyonthesalvationarmy |