Factors affecting consumers' purchase behaviour of insurance policies.
This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendaton...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9303 |
| _version_ | 1811686685161816064 |
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| author | Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee. |
| author2 | Lian, Robert Keng Heong |
| author_facet | Lian, Robert Keng Heong Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee. |
| author_sort | Cheong, Kah Wye. |
| collection | NTU |
| description | This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry. |
| first_indexed | 2024-10-01T05:04:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9303 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:04:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/93032023-05-19T06:09:05Z Factors affecting consumers' purchase behaviour of insurance policies. Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee. Lian, Robert Keng Heong Nanyang Business School DRNTU::Business This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry. 2008-09-24T07:30:47Z 2008-09-24T07:30:47Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9303 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee. Factors affecting consumers' purchase behaviour of insurance policies. |
| title | Factors affecting consumers' purchase behaviour of insurance policies. |
| title_full | Factors affecting consumers' purchase behaviour of insurance policies. |
| title_fullStr | Factors affecting consumers' purchase behaviour of insurance policies. |
| title_full_unstemmed | Factors affecting consumers' purchase behaviour of insurance policies. |
| title_short | Factors affecting consumers' purchase behaviour of insurance policies. |
| title_sort | factors affecting consumers purchase behaviour of insurance policies |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/9303 |
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