Factors affecting consumers' purchase behaviour of insurance policies.
This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendaton...
| Principais autores: | , , |
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| Outros Autores: | |
| Formato: | Final Year Project (FYP) |
| Publicado em: |
2008
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| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10356/9303 |