Study on the use of ethnic priming and target marketing on the attitudes towards models in print media.
Prior studies have shown that ethnicity of models moderate consumer response to targeted advertising. Our research extends this finding by showing how ethnic priming and target marketing can be effectively used in print media on Singaporean Chinese.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9307 |
| _version_ | 1826121658154352640 |
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| author | Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting. |
| author2 | Clark, Colin Mackinnon |
| author_facet | Clark, Colin Mackinnon Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting. |
| author_sort | Seah, Lynn Kia Leng. |
| collection | NTU |
| description | Prior studies have shown that ethnicity of models moderate consumer response to targeted advertising. Our research extends this finding by showing how ethnic priming and target marketing can be effectively used in print media on Singaporean Chinese. |
| first_indexed | 2024-10-01T05:36:07Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9307 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:36:07Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/93072023-05-19T06:09:02Z Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting. Clark, Colin Mackinnon Nanyang Business School DRNTU::Business::Advertising Prior studies have shown that ethnicity of models moderate consumer response to targeted advertising. Our research extends this finding by showing how ethnic priming and target marketing can be effectively used in print media on Singaporean Chinese. 2008-09-24T07:30:52Z 2008-09-24T07:30:52Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9307 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Seah, Lynn Kia Leng. Lin, Kejin. Liao, Joan Huanting. Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. |
| title | Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. |
| title_full | Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. |
| title_fullStr | Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. |
| title_full_unstemmed | Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. |
| title_short | Study on the use of ethnic priming and target marketing on the attitudes towards models in print media. |
| title_sort | study on the use of ethnic priming and target marketing on the attitudes towards models in print media |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9307 |
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