Consumer and corporate perspectives on corporate social responsibility

This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of so...

ver descrição completa

Detalhes bibliográficos
Main Authors: Cai, Liqin, Choo, Hwee Ee, Lin, Hongli
Outros Autores: Seow, Jean Lin
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/9343