Children's banking is not child's play

This project aims to find out the current children's banking scene in Singapore and further explore the future potential of this market, for both the banks and the children. Recommendations of various approaches to tap into this children’s banking market were then made.

Bibliografiske detaljer
Main Authors: Koh, Chi Ming, Lam, Hui Min, Tan, Sabrina Ee Ling
Andre forfattere: Teo, Jack Cheng Chuah
Format: Final Year Project (FYP)
Udgivet: 2008
Fag:
Online adgang:http://hdl.handle.net/10356/9350
Beskrivelse
Summary:This project aims to find out the current children's banking scene in Singapore and further explore the future potential of this market, for both the banks and the children. Recommendations of various approaches to tap into this children’s banking market were then made.