Children's banking is not child's play

This project aims to find out the current children's banking scene in Singapore and further explore the future potential of this market, for both the banks and the children. Recommendations of various approaches to tap into this children’s banking market were then made.

Bibliographic Details
Main Authors: Koh, Chi Ming, Lam, Hui Min, Tan, Sabrina Ee Ling
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9350

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