Similarities and differences between impulse buying and variety seeking.
This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9368 |
| Summary: | This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey. |
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