Children's advertising : age at which children discern between TV advertising and programming.
This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted duri...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9372 |
| _version_ | 1811691856115793920 |
|---|---|
| author | Chou, Barry Yuen Fai. Foo, Jia Ee. Lau, Tee Meng. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Chou, Barry Yuen Fai. Foo, Jia Ee. Lau, Tee Meng. |
| author_sort | Chou, Barry Yuen Fai. |
| collection | NTU |
| description | This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening. |
| first_indexed | 2024-10-01T06:26:32Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9372 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:26:32Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/93722023-05-19T03:30:02Z Children's advertising : age at which children discern between TV advertising and programming. Chou, Barry Yuen Fai. Foo, Jia Ee. Lau, Tee Meng. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening. 2008-09-24T07:31:41Z 2008-09-24T07:31:41Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9372 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Chou, Barry Yuen Fai. Foo, Jia Ee. Lau, Tee Meng. Children's advertising : age at which children discern between TV advertising and programming. |
| title | Children's advertising : age at which children discern between TV advertising and programming. |
| title_full | Children's advertising : age at which children discern between TV advertising and programming. |
| title_fullStr | Children's advertising : age at which children discern between TV advertising and programming. |
| title_full_unstemmed | Children's advertising : age at which children discern between TV advertising and programming. |
| title_short | Children's advertising : age at which children discern between TV advertising and programming. |
| title_sort | children s advertising age at which children discern between tv advertising and programming |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9372 |
| work_keys_str_mv | AT choubarryyuenfai childrensadvertisingageatwhichchildrendiscernbetweentvadvertisingandprogramming AT foojiaee childrensadvertisingageatwhichchildrendiscernbetweentvadvertisingandprogramming AT lauteemeng childrensadvertisingageatwhichchildrendiscernbetweentvadvertisingandprogramming |