Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9385 |
| _version_ | 1826120509042982912 |
|---|---|
| author | Su, Yvonne Wei Qi. Wong, Sarita Ser Yean. Soo, Ming Ming. |
| author2 | Teo, Jack Cheng Chuah |
| author_facet | Teo, Jack Cheng Chuah Su, Yvonne Wei Qi. Wong, Sarita Ser Yean. Soo, Ming Ming. |
| author_sort | Su, Yvonne Wei Qi. |
| collection | NTU |
| description | This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be. |
| first_indexed | 2024-10-01T05:17:37Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9385 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:17:37Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/93852023-05-19T03:30:03Z Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. Su, Yvonne Wei Qi. Wong, Sarita Ser Yean. Soo, Ming Ming. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Marketing This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be. 2008-09-24T07:31:49Z 2008-09-24T07:31:49Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9385 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Su, Yvonne Wei Qi. Wong, Sarita Ser Yean. Soo, Ming Ming. Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. |
| title | Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. |
| title_full | Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. |
| title_fullStr | Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. |
| title_full_unstemmed | Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. |
| title_short | Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. |
| title_sort | kinky slinky sexy a study of lingerie perception in singapore and marketing plan for launching of a lingerie boutique |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/9385 |
| work_keys_str_mv | AT suyvonneweiqi kinkyslinkysexyastudyoflingerieperceptioninsingaporeandmarketingplanforlaunchingofalingerieboutique AT wongsaritaseryean kinkyslinkysexyastudyoflingerieperceptioninsingaporeandmarketingplanforlaunchingofalingerieboutique AT soomingming kinkyslinkysexyastudyoflingerieperceptioninsingaporeandmarketingplanforlaunchingofalingerieboutique |