Exploratory study on visual merchandising in Singapore.
The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9409 |
| _version_ | 1826111140598382592 |
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| author | Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan. |
| author2 | Low, Peter Issac Siow Siam |
| author_facet | Low, Peter Issac Siow Siam Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan. |
| author_sort | Lim, Jing Pei. |
| collection | NTU |
| description | The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents. |
| first_indexed | 2024-10-01T02:46:05Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9409 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:46:05Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/94092023-05-19T05:41:38Z Exploratory study on visual merchandising in Singapore. Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Advertising::Advertising method The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents. 2008-09-24T07:32:04Z 2008-09-24T07:32:04Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9409 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Advertising method Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan. Exploratory study on visual merchandising in Singapore. |
| title | Exploratory study on visual merchandising in Singapore. |
| title_full | Exploratory study on visual merchandising in Singapore. |
| title_fullStr | Exploratory study on visual merchandising in Singapore. |
| title_full_unstemmed | Exploratory study on visual merchandising in Singapore. |
| title_short | Exploratory study on visual merchandising in Singapore. |
| title_sort | exploratory study on visual merchandising in singapore |
| topic | DRNTU::Business::Advertising::Advertising method |
| url | http://hdl.handle.net/10356/9409 |
| work_keys_str_mv | AT limjingpei exploratorystudyonvisualmerchandisinginsingapore AT sohkeejoo exploratorystudyonvisualmerchandisinginsingapore AT tanweishan exploratorystudyonvisualmerchandisinginsingapore |