Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gathe...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9472 |
| _version_ | 1826123092290699264 |
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| author | Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching. |
| author2 | Tan, Benjamin Lin Boon |
| author_facet | Tan, Benjamin Lin Boon Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching. |
| author_sort | Sum, Kwok Hoong. |
| collection | NTU |
| description | This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses. |
| first_indexed | 2024-10-01T05:58:58Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9472 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:58:58Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/94722023-05-19T07:23:14Z Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses. 2008-09-24T07:32:44Z 2008-09-24T07:32:44Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9472 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Sum, Kwok Hoong. Tay, Shing Yee. Poon, Soak Ching. Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. |
| title | Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. |
| title_full | Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. |
| title_fullStr | Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. |
| title_full_unstemmed | Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. |
| title_short | Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software. |
| title_sort | impact of perceived moral intensity and perceived consumer risk on consumers moral judgement and purchase intention for pirated software |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/9472 |
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