Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gathe...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9472 |