Consumer's perceptions of advertising in emerging markets.
The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9475 |
| _version_ | 1826124699830059008 |
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| author | Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi. |
| author2 | Sangwan, Sunanda |
| author_facet | Sangwan, Sunanda Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi. |
| author_sort | Lim, Hui Ying. |
| collection | NTU |
| description | The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future. |
| first_indexed | 2024-10-01T06:24:39Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9475 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:24:39Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/94752023-05-19T03:30:08Z Consumer's perceptions of advertising in emerging markets. Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi. Sangwan, Sunanda Nanyang Business School Loi, Soh Loi DRNTU::Business::Marketing::Consumer behavior The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future. 2008-09-24T07:32:46Z 2008-09-24T07:32:46Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9475 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Lim, Hui Ying. Toh, Xin Ying. Yeo, Reyna Yan Yi. Consumer's perceptions of advertising in emerging markets. |
| title | Consumer's perceptions of advertising in emerging markets. |
| title_full | Consumer's perceptions of advertising in emerging markets. |
| title_fullStr | Consumer's perceptions of advertising in emerging markets. |
| title_full_unstemmed | Consumer's perceptions of advertising in emerging markets. |
| title_short | Consumer's perceptions of advertising in emerging markets. |
| title_sort | consumer s perceptions of advertising in emerging markets |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/9475 |
| work_keys_str_mv | AT limhuiying consumersperceptionsofadvertisinginemergingmarkets AT tohxinying consumersperceptionsofadvertisinginemergingmarkets AT yeoreynayanyi consumersperceptionsofadvertisinginemergingmarkets |