A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India

Malaria and Dengue (M&D) affect more than 1.5 million people in India annually. Our study informs M&D prevention efforts by understanding knowledge, attitudes and practices related to preventive behaviours and health information-seeking patterns among a cross-section of Mumbai's middle-...

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Main Authors: Lwin, May Oo, Vijaykumar, Santosh, Lim, Gentatsu, Foo, Schubert, Theng, Yin-Leng
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference Paper
Language:English
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10356/94825
http://hdl.handle.net/10220/19470
http://www.amhcr.org/AMHCR.htm
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author Lwin, May Oo
Vijaykumar, Santosh
Lim, Gentatsu
Foo, Schubert
Theng, Yin-Leng
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Lwin, May Oo
Vijaykumar, Santosh
Lim, Gentatsu
Foo, Schubert
Theng, Yin-Leng
author_sort Lwin, May Oo
collection NTU
description Malaria and Dengue (M&D) affect more than 1.5 million people in India annually. Our study informs M&D prevention efforts by understanding knowledge, attitudes and practices related to preventive behaviours and health information-seeking patterns among a cross-section of Mumbai's middle-of-pyramid population. Our survey reveals low knowledge of M&D vectors and substantial discrepancies between perceived effectives and actual performance of preventive behaviours. We found that television and mobile phones offer opportunities for enhancing awareness and influencing beliefs and intentions. Implications for theory-based communication interventions using mobile social media are discussed.
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spelling ntu-10356/948252019-12-06T19:02:59Z A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India Lwin, May Oo Vijaykumar, Santosh Lim, Gentatsu Foo, Schubert Theng, Yin-Leng Wee Kim Wee School of Communication and Information AMHCR Conference Proceedings (2012 : Park City, Utah, US) DRNTU::Social sciences::Communication Malaria and Dengue (M&D) affect more than 1.5 million people in India annually. Our study informs M&D prevention efforts by understanding knowledge, attitudes and practices related to preventive behaviours and health information-seeking patterns among a cross-section of Mumbai's middle-of-pyramid population. Our survey reveals low knowledge of M&D vectors and substantial discrepancies between perceived effectives and actual performance of preventive behaviours. We found that television and mobile phones offer opportunities for enhancing awareness and influencing beliefs and intentions. Implications for theory-based communication interventions using mobile social media are discussed. Accepted version 2014-05-30T05:25:19Z 2019-12-06T19:02:59Z 2014-05-30T05:25:19Z 2019-12-06T19:02:59Z 2012 2012 Conference Paper Lwin, M. O., Vijaykumar, S., Leng, T. Y., Foo, S., & Lim, G. (2012). A Study of Knowledge, Attitudes, Practices and Health Information-Seeking Related to Malaria-Dengue Prevention in India. 2012 AMHCR Conference Proceedings, pp.18-20. https://hdl.handle.net/10356/94825 http://hdl.handle.net/10220/19470 http://www.amhcr.org/AMHCR.htm en © 2012 The Author(s). This is the author created version of a work that has been peer reviewed and accepted for publication by AMHCR Conference Proceedings (2012 : Park City, Utah, US), the Author(s). It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: http://www.amhcr.org/AMHCR.htm. application/pdf
spellingShingle DRNTU::Social sciences::Communication
Lwin, May Oo
Vijaykumar, Santosh
Lim, Gentatsu
Foo, Schubert
Theng, Yin-Leng
A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
title A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
title_full A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
title_fullStr A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
title_full_unstemmed A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
title_short A study of knowledge, attitudes, practices and health information-seeking related to Malaria-dengue prevention in India
title_sort study of knowledge attitudes practices and health information seeking related to malaria dengue prevention in india
topic DRNTU::Social sciences::Communication
url https://hdl.handle.net/10356/94825
http://hdl.handle.net/10220/19470
http://www.amhcr.org/AMHCR.htm
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