Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by ex...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9506 |
| _version_ | 1811696828377202688 |
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| author | Leong, Joyce Tien Mei. Chen, Clarissa De En. Chung, Sue Lyn. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Leong, Joyce Tien Mei. Chen, Clarissa De En. Chung, Sue Lyn. |
| author_sort | Leong, Joyce Tien Mei. |
| collection | NTU |
| description | This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by examining the effect of the branding of both services and products within this price discount context. |
| first_indexed | 2024-10-01T07:45:34Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9506 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:45:34Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/95062023-05-19T05:41:34Z Price threshold, discount saturation point and postponement behavior for products and services in Singapore. Leong, Joyce Tien Mei. Chen, Clarissa De En. Chung, Sue Lyn. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by examining the effect of the branding of both services and products within this price discount context. 2008-09-24T07:33:06Z 2008-09-24T07:33:06Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9506 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Leong, Joyce Tien Mei. Chen, Clarissa De En. Chung, Sue Lyn. Price threshold, discount saturation point and postponement behavior for products and services in Singapore. |
| title | Price threshold, discount saturation point and postponement behavior for products and services in Singapore. |
| title_full | Price threshold, discount saturation point and postponement behavior for products and services in Singapore. |
| title_fullStr | Price threshold, discount saturation point and postponement behavior for products and services in Singapore. |
| title_full_unstemmed | Price threshold, discount saturation point and postponement behavior for products and services in Singapore. |
| title_short | Price threshold, discount saturation point and postponement behavior for products and services in Singapore. |
| title_sort | price threshold discount saturation point and postponement behavior for products and services in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/9506 |
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