Marketing plan of a christian-themed cafe.

This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and r...

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Bibliographic Details
Main Authors: Lim, Cindy Sin Yee., Ling, Brina Sze Yin., Mok, Melvin Chuan Jia.
Other Authors: Ang, Tricia
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9511
Description
Summary:This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and religion/ spirituality.