Insight into the emerging male beauty salons market : image and purchase intention.
This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and pu...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/9513 |
| _version_ | 1811684220935864320 |
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| author | Shi, Cailing. Tan, Libing. Yeo, Stella Hui Yar. |
| author2 | Soh, Arthur |
| author_facet | Soh, Arthur Shi, Cailing. Tan, Libing. Yeo, Stella Hui Yar. |
| author_sort | Shi, Cailing. |
| collection | NTU |
| description | This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and purchase intentions are affected by society’s views. |
| first_indexed | 2024-10-01T04:25:10Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9513 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:25:10Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/95132023-05-19T05:44:59Z Insight into the emerging male beauty salons market : image and purchase intention. Shi, Cailing. Tan, Libing. Yeo, Stella Hui Yar. Soh, Arthur Nanyang Business School DRNTU::Business::Marketing This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and purchase intentions are affected by society’s views. 2008-09-24T07:33:12Z 2008-09-24T07:33:12Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9513 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Shi, Cailing. Tan, Libing. Yeo, Stella Hui Yar. Insight into the emerging male beauty salons market : image and purchase intention. |
| title | Insight into the emerging male beauty salons market : image and purchase intention. |
| title_full | Insight into the emerging male beauty salons market : image and purchase intention. |
| title_fullStr | Insight into the emerging male beauty salons market : image and purchase intention. |
| title_full_unstemmed | Insight into the emerging male beauty salons market : image and purchase intention. |
| title_short | Insight into the emerging male beauty salons market : image and purchase intention. |
| title_sort | insight into the emerging male beauty salons market image and purchase intention |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/9513 |
| work_keys_str_mv | AT shicailing insightintotheemergingmalebeautysalonsmarketimageandpurchaseintention AT tanlibing insightintotheemergingmalebeautysalonsmarketimageandpurchaseintention AT yeostellahuiyar insightintotheemergingmalebeautysalonsmarketimageandpurchaseintention |