Effect of celebrity endosement on advertisements : a KAI approach
To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9538 |
| _version_ | 1826123270524502016 |
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| author | Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah |
| author2 | Seet, Lip Chai |
| author_facet | Seet, Lip Chai Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah |
| author_sort | Poh, Yan Lin |
| collection | NTU |
| description | To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities. |
| first_indexed | 2024-10-01T06:01:55Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9538 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:01:55Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/95382023-05-19T03:30:08Z Effect of celebrity endosement on advertisements : a KAI approach Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah Seet, Lip Chai Nanyang Business School DRNTU::Business::Advertising To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities. 2008-09-24T07:33:28Z 2008-09-24T07:33:28Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9538 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah Effect of celebrity endosement on advertisements : a KAI approach |
| title | Effect of celebrity endosement on advertisements : a KAI approach |
| title_full | Effect of celebrity endosement on advertisements : a KAI approach |
| title_fullStr | Effect of celebrity endosement on advertisements : a KAI approach |
| title_full_unstemmed | Effect of celebrity endosement on advertisements : a KAI approach |
| title_short | Effect of celebrity endosement on advertisements : a KAI approach |
| title_sort | effect of celebrity endosement on advertisements a kai approach |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9538 |
| work_keys_str_mv | AT pohyanlin effectofcelebrityendosementonadvertisementsakaiapproach AT chansokmun effectofcelebrityendosementonadvertisementsakaiapproach AT nalinidevisuppiah effectofcelebrityendosementonadvertisementsakaiapproach |