Effect of celebrity endosement on advertisements : a KAI approach
To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9538 |