Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9549 |
| _version_ | 1826126068925333504 |
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| author | Lee, Boon Ling. Phua, Eleanor Cheay Theng. Yee, Yun Jia. |
| author2 | Tan, Thomas Tsu Wee |
| author_facet | Tan, Thomas Tsu Wee Lee, Boon Ling. Phua, Eleanor Cheay Theng. Yee, Yun Jia. |
| author_sort | Lee, Boon Ling. |
| collection | NTU |
| description | This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that males are still the dominant party of the sexes in both Singapore and Malaysia but to a greater extent in Malaysia. |
| first_indexed | 2024-10-01T06:46:42Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9549 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:46:42Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/95492023-05-19T06:08:59Z Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. Lee, Boon Ling. Phua, Eleanor Cheay Theng. Yee, Yun Jia. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Advertising This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that males are still the dominant party of the sexes in both Singapore and Malaysia but to a greater extent in Malaysia. 2008-09-24T07:33:35Z 2008-09-24T07:33:35Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9549 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Lee, Boon Ling. Phua, Eleanor Cheay Theng. Yee, Yun Jia. Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. |
| title | Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. |
| title_full | Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. |
| title_fullStr | Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. |
| title_full_unstemmed | Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. |
| title_short | Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. |
| title_sort | sociocultural comparison of gender role portrayals in malaysia and singapore television commercials |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9549 |
| work_keys_str_mv | AT leeboonling socioculturalcomparisonofgenderroleportrayalsinmalaysiaandsingaporetelevisioncommercials AT phuaeleanorcheaytheng socioculturalcomparisonofgenderroleportrayalsinmalaysiaandsingaporetelevisioncommercials AT yeeyunjia socioculturalcomparisonofgenderroleportrayalsinmalaysiaandsingaporetelevisioncommercials |