Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that...
Main Authors: | Lee, Boon Ling., Phua, Eleanor Cheay Theng., Yee, Yun Jia. |
---|---|
Other Authors: | Tan, Thomas Tsu Wee |
Format: | Final Year Project (FYP) |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/9549 |
Similar Items
-
SUI GENERIS. GENDER PORTRAYALS IN ITALIAN TELEVISION ADVERTISING
by: Paola Panarese
Published: (2014-08-01) -
Gender images and its influence on Singaporean women - an examination of the portrayal of women in beauty advertising in Singapore’s print media.
by: Thien, Esther Huey Lin.
Published: (2008) -
Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
by: Huang, PeiLing.
Published: (2008) -
Effects of sexy voices on radio advertising for gender-natured and neutral products.
by: Toh, Ling Hui., et al.
Published: (2010) -
Contemporary Singaporean male and female perceptions of male role portrayals in advertisements.
by: Lim, Shainying.
Published: (2008)