Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9554 |
| _version_ | 1826115055614164992 |
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| author | Baskoro, Suria Loi, Heng Yang Yong, Jianjun |
| author2 | Kim, Changsu |
| author_facet | Kim, Changsu Baskoro, Suria Loi, Heng Yang Yong, Jianjun |
| author_sort | Baskoro, Suria |
| collection | NTU |
| description | The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach. |
| first_indexed | 2024-10-01T03:49:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9554 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:49:17Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/95542023-05-19T03:30:06Z Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach Baskoro, Suria Loi, Heng Yang Yong, Jianjun Kim, Changsu Nanyang Business School DRNTU::Business::Industries and labor The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach. 2008-09-24T07:33:38Z 2008-09-24T07:33:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9554 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Baskoro, Suria Loi, Heng Yang Yong, Jianjun Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach |
| title | Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach |
| title_full | Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach |
| title_fullStr | Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach |
| title_full_unstemmed | Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach |
| title_short | Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach |
| title_sort | determining entry mode choice into singapore budget hotel segment an integrated modal approach |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/9554 |
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