L'oreal : facing challenges in China's skin care product market
A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations ar...
| Main Authors: | , , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9586 |