Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9616 |
| _version_ | 1811676605883351040 |
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| author | Lai, Shui Fa Teo, Yu Shan Tay, Gui Wen |
| author2 | Lam, Shun Yin |
| author_facet | Lam, Shun Yin Lai, Shui Fa Teo, Yu Shan Tay, Gui Wen |
| author_sort | Lai, Shui Fa |
| collection | NTU |
| description | Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty. |
| first_indexed | 2024-10-01T02:24:08Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9616 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:24:08Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/96162023-05-19T06:24:04Z Understanding customer loyalty and its antecedents : an analysis from the mobile phone market Lai, Shui Fa Teo, Yu Shan Tay, Gui Wen Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty. 2008-09-24T07:34:19Z 2008-09-24T07:34:19Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9616 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Lai, Shui Fa Teo, Yu Shan Tay, Gui Wen Understanding customer loyalty and its antecedents : an analysis from the mobile phone market |
| title | Understanding customer loyalty and its antecedents : an analysis from the mobile phone market |
| title_full | Understanding customer loyalty and its antecedents : an analysis from the mobile phone market |
| title_fullStr | Understanding customer loyalty and its antecedents : an analysis from the mobile phone market |
| title_full_unstemmed | Understanding customer loyalty and its antecedents : an analysis from the mobile phone market |
| title_short | Understanding customer loyalty and its antecedents : an analysis from the mobile phone market |
| title_sort | understanding customer loyalty and its antecedents an analysis from the mobile phone market |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/9616 |
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