Intensity of media and impulse buying.
This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information;...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9663 |
| _version_ | 1826125808225222656 |
|---|---|
| author | Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia. |
| author2 | Bhatnagar, Rohit |
| author_facet | Bhatnagar, Rohit Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia. |
| author_sort | Choo, Hui Ling. |
| collection | NTU |
| description | This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information; i.e., the more cognitive resources used in processing a certain piece of information or media form, the higher is the intensity of the information or media form. |
| first_indexed | 2024-10-01T06:42:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9663 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:42:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/96632023-05-19T03:30:02Z Intensity of media and impulse buying. Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia. Bhatnagar, Rohit Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information; i.e., the more cognitive resources used in processing a certain piece of information or media form, the higher is the intensity of the information or media form. 2008-09-24T07:34:50Z 2008-09-24T07:34:50Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9663 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia. Intensity of media and impulse buying. |
| title | Intensity of media and impulse buying. |
| title_full | Intensity of media and impulse buying. |
| title_fullStr | Intensity of media and impulse buying. |
| title_full_unstemmed | Intensity of media and impulse buying. |
| title_short | Intensity of media and impulse buying. |
| title_sort | intensity of media and impulse buying |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/9663 |
| work_keys_str_mv | AT choohuiling intensityofmediaandimpulsebuying AT kokhuiming intensityofmediaandimpulsebuying AT ngooijoyceshijia intensityofmediaandimpulsebuying |