Intensity of media and impulse buying.
This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information;...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9663 |