The impact of strategy presentation format on decision making.
For our research, we study whether the use of such graphical representation will lead decision makers to place greater focus on unique and strategically linked measures, and whether they will take less time to arrive at their decision.
Main Authors: | Cheng, Myo Li., Lim, Desiree Hwei Shien., Neo, Shu May. |
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Other Authors: | Chung, Lai Hong |
Format: | Final Year Project (FYP) |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9675 |
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