Combining trust modeling and mechanism design for promoting honesty In e-marketplaces
In this paper, we propose a novel incentive mechanism for promoting honesty in electronic marketplaces that is based on trust modeling. In our mechanism, buyers model other buyers and select the most trustworthy ones as their neighbors to form a social network which can be used to ask advice about s...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/96783 http://hdl.handle.net/10220/13093 |