Exploratory study of the public's perception towards corporate responses.
This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wid...
| Principais autores: | , , |
|---|---|
| Outros Autores: | |
| Formato: | Final Year Project (FYP) |
| Publicado em: |
2008
|
| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10356/9707 |