Exploratory study of store image of selected specialty stores : a conceptual perspective.

Exploratory study of store image of selected specialty stores : a conceptual perspective.

his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.

Bibliographic Details
Main Authors: Tan, Kah Ngee., Tan, Cheryl Li Ling., Wang, Teresa.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/9718

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