Nestle China : working towards sweet success in the chocolate confectionery market.

This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confect...

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Bibliographic Details
Main Authors: Loo, Monica WenQi., Wee, Clarise Xinjiao., Wong, Meiwen.
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9742
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author Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
author2 Nanyang Business School
author_facet Nanyang Business School
Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
author_sort Loo, Monica WenQi.
collection NTU
description This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confectionery market.
first_indexed 2024-10-01T05:00:24Z
format Final Year Project (FYP)
id ntu-10356/9742
institution Nanyang Technological University
last_indexed 2024-10-01T05:00:24Z
publishDate 2008
record_format dspace
spelling ntu-10356/97422023-05-19T06:09:02Z Nestle China : working towards sweet success in the chocolate confectionery market. Loo, Monica WenQi. Wee, Clarise Xinjiao. Wong, Meiwen. Nanyang Business School DRNTU::Business::Industries and labor This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confectionery market. 2008-09-24T07:35:45Z 2008-09-24T07:35:45Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9742 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business::Industries and labor
Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
Nestle China : working towards sweet success in the chocolate confectionery market.
title Nestle China : working towards sweet success in the chocolate confectionery market.
title_full Nestle China : working towards sweet success in the chocolate confectionery market.
title_fullStr Nestle China : working towards sweet success in the chocolate confectionery market.
title_full_unstemmed Nestle China : working towards sweet success in the chocolate confectionery market.
title_short Nestle China : working towards sweet success in the chocolate confectionery market.
title_sort nestle china working towards sweet success in the chocolate confectionery market
topic DRNTU::Business::Industries and labor
url http://hdl.handle.net/10356/9742
work_keys_str_mv AT loomonicawenqi nestlechinaworkingtowardssweetsuccessinthechocolateconfectionerymarket
AT weeclarisexinjiao nestlechinaworkingtowardssweetsuccessinthechocolateconfectionerymarket
AT wongmeiwen nestlechinaworkingtowardssweetsuccessinthechocolateconfectionerymarket