Factors that influence consumers when applying for debit cards.

This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.

Bibliographic Details
Main Authors: Ong, Wei Ming., Tee, Jin Hao., Teh, Tze Fong.
Other Authors: Gerrard, Philip
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9755