Dynamic partial least square path modeling for the front-end product design and development
The dynamic nature of today’s technology market requires new value-characteristic modeling methods; mainstream methods have limitations due to unrealistic assumptions, such as static customer preferences and no multicollinearity among product attributes. In particular, products with longer cycle tim...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/97764 http://hdl.handle.net/10220/18161 |
| _version_ | 1826127576350851072 |
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| author | Withanage, Chathura Park, Taezoon Choi, Hae-Jin Duc, Truong Ton Hien |
| author2 | School of Mechanical and Aerospace Engineering |
| author_facet | School of Mechanical and Aerospace Engineering Withanage, Chathura Park, Taezoon Choi, Hae-Jin Duc, Truong Ton Hien |
| author_sort | Withanage, Chathura |
| collection | NTU |
| description | The dynamic nature of today’s technology market requires new value-characteristic modeling methods; mainstream methods have limitations due to unrealistic assumptions, such as static customer preferences and no multicollinearity among product attributes. In particular, products with longer cycle times can suffer because the static model ignores changes in the market during the concept-to-customer lead time. This study proposes a dynamic, partial least squares path model for customer driven product design and development in order to reduce model uncertainty by formulating preference models to reflect market dynamics. The proposed dynamic model adopted partial least squares regression to handle the limited observations plagued by multicollinearity among product attributes. The main advantage of the proposed model is its ability to evaluate design alternatives during the front-end concept screening phase, using the overall product-value metric, customer-revealed value. A case study analyzing the US car market data for sedans from 1990 to 2010 showed the potential for the proposed method to be effective, with a 3.40 mean absolute percentage error. |
| first_indexed | 2024-10-01T07:11:08Z |
| format | Journal Article |
| id | ntu-10356/97764 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:11:08Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/977642020-03-07T13:19:28Z Dynamic partial least square path modeling for the front-end product design and development Withanage, Chathura Park, Taezoon Choi, Hae-Jin Duc, Truong Ton Hien School of Mechanical and Aerospace Engineering A*STAR SIMTech DRNTU::Engineering::Mechanical engineering::Machine design and construction The dynamic nature of today’s technology market requires new value-characteristic modeling methods; mainstream methods have limitations due to unrealistic assumptions, such as static customer preferences and no multicollinearity among product attributes. In particular, products with longer cycle times can suffer because the static model ignores changes in the market during the concept-to-customer lead time. This study proposes a dynamic, partial least squares path model for customer driven product design and development in order to reduce model uncertainty by formulating preference models to reflect market dynamics. The proposed dynamic model adopted partial least squares regression to handle the limited observations plagued by multicollinearity among product attributes. The main advantage of the proposed model is its ability to evaluate design alternatives during the front-end concept screening phase, using the overall product-value metric, customer-revealed value. A case study analyzing the US car market data for sedans from 1990 to 2010 showed the potential for the proposed method to be effective, with a 3.40 mean absolute percentage error. 2013-12-06T08:37:57Z 2019-12-06T19:46:14Z 2013-12-06T08:37:57Z 2019-12-06T19:46:14Z 2012 2012 Journal Article Withanage, C., Duc, T. T. H., Choi, H.-J., & Park, T. (2012). Dynamic partial least square path modeling for the front-end product design and development. Journal of mechanical design, 134(10), 100907. 1050-0472 https://hdl.handle.net/10356/97764 http://hdl.handle.net/10220/18161 10.1115/1.4007448 en Journal of mechanical design |
| spellingShingle | DRNTU::Engineering::Mechanical engineering::Machine design and construction Withanage, Chathura Park, Taezoon Choi, Hae-Jin Duc, Truong Ton Hien Dynamic partial least square path modeling for the front-end product design and development |
| title | Dynamic partial least square path modeling for the front-end product design and development |
| title_full | Dynamic partial least square path modeling for the front-end product design and development |
| title_fullStr | Dynamic partial least square path modeling for the front-end product design and development |
| title_full_unstemmed | Dynamic partial least square path modeling for the front-end product design and development |
| title_short | Dynamic partial least square path modeling for the front-end product design and development |
| title_sort | dynamic partial least square path modeling for the front end product design and development |
| topic | DRNTU::Engineering::Mechanical engineering::Machine design and construction |
| url | https://hdl.handle.net/10356/97764 http://hdl.handle.net/10220/18161 |
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