Globalisation of Asian fashion brands.
This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9782 |
| _version_ | 1811697099119525888 |
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| author | Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. |
| author2 | McGovern, Ian |
| author_facet | McGovern, Ian Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. |
| author_sort | Seet, Mei Mei. |
| collection | NTU |
| description | This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders. |
| first_indexed | 2024-10-01T07:49:52Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9782 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:49:52Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/97822023-05-19T05:41:34Z Globalisation of Asian fashion brands. Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. McGovern, Ian Nanyang Business School DRNTU::Business::International business This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders. 2008-09-24T07:36:18Z 2008-09-24T07:36:18Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9782 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::International business Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. Globalisation of Asian fashion brands. |
| title | Globalisation of Asian fashion brands. |
| title_full | Globalisation of Asian fashion brands. |
| title_fullStr | Globalisation of Asian fashion brands. |
| title_full_unstemmed | Globalisation of Asian fashion brands. |
| title_short | Globalisation of Asian fashion brands. |
| title_sort | globalisation of asian fashion brands |
| topic | DRNTU::Business::International business |
| url | http://hdl.handle.net/10356/9782 |
| work_keys_str_mv | AT seetmeimei globalisationofasianfashionbrands AT huangsimin globalisationofasianfashionbrands AT chualoisshanru globalisationofasianfashionbrands |