Globalisation of Asian fashion brands.

This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...

Full description

Bibliographic Details
Main Authors: Seet, Mei Mei., Huang, Simin., Chua, Lois Shanru.
Other Authors: McGovern, Ian
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9782