Diffusion and assimilation of government microblogging

Internationally, the public sector is adopting social media applications (e.g. Twitter and social networking services (SNS)) to harness cutting-edge information technology (IT) developments, but we know little about what drives the diffusion of these applications. In this paper, I adapt the Berry–Be...

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Main Author: Ma, Liang.
Other Authors: School of Humanities and Social Sciences
Format: Journal Article
Language:English
Published: 2013
Online Access:https://hdl.handle.net/10356/97948
http://hdl.handle.net/10220/12258
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author Ma, Liang.
author2 School of Humanities and Social Sciences
author_facet School of Humanities and Social Sciences
Ma, Liang.
author_sort Ma, Liang.
collection NTU
description Internationally, the public sector is adopting social media applications (e.g. Twitter and social networking services (SNS)) to harness cutting-edge information technology (IT) developments, but we know little about what drives the diffusion of these applications. In this paper, I adapt the Berry–Berry policy and innovation diffusion model to explain the diffusion and assimilation of government microblogging, supplementing its four dimensions (learning, competition, upper-tier mandate and public pressure) with organizational resources and capacity. Data on 282 prefecture-level cities in China are employed to test several theoretical hypotheses empirically. Horizontal competition is found to be significantly and positively associated with the assimilation of government microblogging, although the other three dimensions are found not to be its key antecedents. Consistent with the study's hypotheses, the results support the significantly positive effects of fiscal resources and IT capacity. Municipal wealth, size and administrative ranking are also positively and significantly correlated with the number of government microblogs.
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spelling ntu-10356/979482020-03-07T12:10:40Z Diffusion and assimilation of government microblogging Ma, Liang. School of Humanities and Social Sciences Internationally, the public sector is adopting social media applications (e.g. Twitter and social networking services (SNS)) to harness cutting-edge information technology (IT) developments, but we know little about what drives the diffusion of these applications. In this paper, I adapt the Berry–Berry policy and innovation diffusion model to explain the diffusion and assimilation of government microblogging, supplementing its four dimensions (learning, competition, upper-tier mandate and public pressure) with organizational resources and capacity. Data on 282 prefecture-level cities in China are employed to test several theoretical hypotheses empirically. Horizontal competition is found to be significantly and positively associated with the assimilation of government microblogging, although the other three dimensions are found not to be its key antecedents. Consistent with the study's hypotheses, the results support the significantly positive effects of fiscal resources and IT capacity. Municipal wealth, size and administrative ranking are also positively and significantly correlated with the number of government microblogs. Accepted version 2013-07-25T07:06:22Z 2019-12-06T19:48:40Z 2013-07-25T07:06:22Z 2019-12-06T19:48:40Z 2012 2012 Journal Article Ma, L. (2012). Diffusion and Assimilation of Government Microblogging. Public Management Review, 16(2), 274-295. https://hdl.handle.net/10356/97948 http://hdl.handle.net/10220/12258 10.1080/14719037.2012.725763 en Public Management Review © 2012 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Public Management Review, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/14719037.2012.72576]. application/pdf
spellingShingle Ma, Liang.
Diffusion and assimilation of government microblogging
title Diffusion and assimilation of government microblogging
title_full Diffusion and assimilation of government microblogging
title_fullStr Diffusion and assimilation of government microblogging
title_full_unstemmed Diffusion and assimilation of government microblogging
title_short Diffusion and assimilation of government microblogging
title_sort diffusion and assimilation of government microblogging
url https://hdl.handle.net/10356/97948
http://hdl.handle.net/10220/12258
work_keys_str_mv AT maliang diffusionandassimilationofgovernmentmicroblogging