A study of local consumers' perceptions on advertising practices for slimming products and services
There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9797 |
| _version_ | 1826115036369649664 |
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| author | Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan |
| author2 | Toh, See Kiat |
| author_facet | Toh, See Kiat Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan |
| author_sort | Pok, Nee Thing |
| collection | NTU |
| description | There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is. |
| first_indexed | 2024-10-01T03:48:58Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9797 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:48:58Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/97972023-05-19T06:09:05Z A study of local consumers' perceptions on advertising practices for slimming products and services Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan Toh, See Kiat Nanyang Business School DRNTU::Business::Advertising There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is. 2008-09-24T07:36:29Z 2008-09-24T07:36:29Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9797 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan A study of local consumers' perceptions on advertising practices for slimming products and services |
| title | A study of local consumers' perceptions on advertising practices for slimming products and services |
| title_full | A study of local consumers' perceptions on advertising practices for slimming products and services |
| title_fullStr | A study of local consumers' perceptions on advertising practices for slimming products and services |
| title_full_unstemmed | A study of local consumers' perceptions on advertising practices for slimming products and services |
| title_short | A study of local consumers' perceptions on advertising practices for slimming products and services |
| title_sort | study of local consumers perceptions on advertising practices for slimming products and services |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9797 |
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