An investigation of non-use and abandonment of microblogging
We examine the non-usage and abandonment of microblogging, identifying why people do not use, or why they abandon their microblogging accounts. Studying non-usage is important for microblogging service providers to develop strategies to address users' concerns, and for businesses to explore new...
Main Authors: | Guo, Yanru, Goh, Dion Hoe-Lian, Ilangovan, Kavita, Jiao, Shengnan, Yang, Xiaotian |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Conference Paper |
Language: | English |
Published: |
2013
|
Online Access: | https://hdl.handle.net/10356/98090 http://hdl.handle.net/10220/12218 |
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