Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines
Purpose – The purpose of this study is to investigate airline users' microblog postings pertaining to their travel-related information exchange so as to assess their wants, preferences and feedback about airline products and services. Examining such real-time information exchange is important a...
| Những tác giả chính: | , , |
|---|---|
| Tác giả khác: | |
| Định dạng: | Journal Article |
| Ngôn ngữ: | English |
| Được phát hành: |
2013
|
| Truy cập trực tuyến: | https://hdl.handle.net/10356/98304 http://hdl.handle.net/10220/12330 |
| _version_ | 1826109984182632448 |
|---|---|
| author | Sreenivasan, Nirupama Dharmavaram Lee, Chei Sian Goh, Dion Hoe-Lian |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Sreenivasan, Nirupama Dharmavaram Lee, Chei Sian Goh, Dion Hoe-Lian |
| author_sort | Sreenivasan, Nirupama Dharmavaram |
| collection | NTU |
| description | Purpose – The purpose of this study is to investigate airline users' microblog postings pertaining to their travel-related information exchange so as to assess their wants, preferences and feedback about airline products and services. Examining such real-time information exchange is important as users rely on this for various purposes such as seeking help and evaluating the airline services before purchasing.
Design/methodology/approach – This study uses Twitter, a popular microblog service. An analysis of 8,978 postings that mention three specific airlines – i.e. Malaysia Airlines, Jet Blue and Southwest – as well as 260 airline postings on their official Twitter accounts is undertaken. The types of postings were ascertained via content analysis. Additionally, the postings were also analyzed to uncover types of communication exchanges between airlines and their users.
Findings – The findings suggest that microblogs were primarily used to share compliments, while airlines used microblogs mainly for marketing. Other uses such as sharing general information, asking questions and providing personal updates were also uncovered. Additionally, a high number of attention-seeking postings were found that highlighted user issues and concerns. Further, the airlines being studied did not appear to be as responsive to users' postings as expected.
Originality/value – The findings broaden the understanding of what users frequently discuss on microblogs when they communicate about airlines. Next, this study indicates that users adopt microblogs to offer recommendations and share their concerns so that their communication can reach airlines in near real-time. Moreover, this study also suggests that airlines could incorporate this medium for customer relationship management to better meet the needs of their customers. |
| first_indexed | 2024-10-01T02:27:22Z |
| format | Journal Article |
| id | ntu-10356/98304 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:27:22Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/983042020-03-07T12:15:51Z Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines Sreenivasan, Nirupama Dharmavaram Lee, Chei Sian Goh, Dion Hoe-Lian Wee Kim Wee School of Communication and Information Purpose – The purpose of this study is to investigate airline users' microblog postings pertaining to their travel-related information exchange so as to assess their wants, preferences and feedback about airline products and services. Examining such real-time information exchange is important as users rely on this for various purposes such as seeking help and evaluating the airline services before purchasing. Design/methodology/approach – This study uses Twitter, a popular microblog service. An analysis of 8,978 postings that mention three specific airlines – i.e. Malaysia Airlines, Jet Blue and Southwest – as well as 260 airline postings on their official Twitter accounts is undertaken. The types of postings were ascertained via content analysis. Additionally, the postings were also analyzed to uncover types of communication exchanges between airlines and their users. Findings – The findings suggest that microblogs were primarily used to share compliments, while airlines used microblogs mainly for marketing. Other uses such as sharing general information, asking questions and providing personal updates were also uncovered. Additionally, a high number of attention-seeking postings were found that highlighted user issues and concerns. Further, the airlines being studied did not appear to be as responsive to users' postings as expected. Originality/value – The findings broaden the understanding of what users frequently discuss on microblogs when they communicate about airlines. Next, this study indicates that users adopt microblogs to offer recommendations and share their concerns so that their communication can reach airlines in near real-time. Moreover, this study also suggests that airlines could incorporate this medium for customer relationship management to better meet the needs of their customers. 2013-07-26T01:40:38Z 2019-12-06T19:53:22Z 2013-07-26T01:40:38Z 2019-12-06T19:53:22Z 2012 2012 Journal Article Sreenivasan, N. D., Lee, C. S., & Goh, D. H. L. (2012). Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines. Program: electronic library and information systems, 46(1), 21-42. 0033-0337 https://hdl.handle.net/10356/98304 http://hdl.handle.net/10220/12330 10.1108/00330331211204548 en Program: electronic library and information systems © 2012 Emerald Group Publishing Limited. |
| spellingShingle | Sreenivasan, Nirupama Dharmavaram Lee, Chei Sian Goh, Dion Hoe-Lian Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines |
| title | Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines |
| title_full | Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines |
| title_fullStr | Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines |
| title_full_unstemmed | Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines |
| title_short | Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines |
| title_sort | tweeting the friendly skies investigating information exchange among twitter users about airlines |
| url | https://hdl.handle.net/10356/98304 http://hdl.handle.net/10220/12330 |
| work_keys_str_mv | AT sreenivasannirupamadharmavaram tweetingthefriendlyskiesinvestigatinginformationexchangeamongtwitterusersaboutairlines AT leecheisian tweetingthefriendlyskiesinvestigatinginformationexchangeamongtwitterusersaboutairlines AT gohdionhoelian tweetingthefriendlyskiesinvestigatinginformationexchangeamongtwitterusersaboutairlines |