Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines
Purpose – The purpose of this study is to investigate airline users' microblog postings pertaining to their travel-related information exchange so as to assess their wants, preferences and feedback about airline products and services. Examining such real-time information exchange is important a...
Váldodahkkit: | Sreenivasan, Nirupama Dharmavaram, Lee, Chei Sian, Goh, Dion Hoe-Lian |
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Eará dahkkit: | Wee Kim Wee School of Communication and Information |
Materiálatiipa: | Journal Article |
Giella: | English |
Almmustuhtton: |
2013
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Liŋkkat: | https://hdl.handle.net/10356/98304 http://hdl.handle.net/10220/12330 |
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