Determinants of a successful suburban shopping center
This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most importan...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9858 |
| _version_ | 1826127236992860160 |
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| author | Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling |
| author2 | Gan, Pauline Lay Hong |
| author_facet | Gan, Pauline Lay Hong Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling |
| author_sort | Ng, Alex Zhi Qiang |
| collection | NTU |
| description | This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers. |
| first_indexed | 2024-10-01T07:05:31Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9858 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:05:31Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/98582023-05-19T05:41:41Z Determinants of a successful suburban shopping center Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling Gan, Pauline Lay Hong Nanyang Business School DRNTU::Business::Marketing This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers. 2008-09-24T07:37:08Z 2008-09-24T07:37:08Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9858 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling Determinants of a successful suburban shopping center |
| title | Determinants of a successful suburban shopping center |
| title_full | Determinants of a successful suburban shopping center |
| title_fullStr | Determinants of a successful suburban shopping center |
| title_full_unstemmed | Determinants of a successful suburban shopping center |
| title_short | Determinants of a successful suburban shopping center |
| title_sort | determinants of a successful suburban shopping center |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/9858 |
| work_keys_str_mv | AT ngalexzhiqiang determinantsofasuccessfulsuburbanshoppingcenter AT ohchaoqun determinantsofasuccessfulsuburbanshoppingcenter AT wengruiling determinantsofasuccessfulsuburbanshoppingcenter |