A study of consumer preferences against marketing strategies in the food and beverage industry.
This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines fo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9874 |
| Summary: | This report is focused on exploring the types of marketing strategy utilised by brands operating across different categories of the F&B industry in
Singapore. With this study we are attempting to understand the competitive strategies adopted in the local context, and aim to create guidelines for successful competitive marketing strategies with the results of our research and findings. |
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