Influenza messaging is better than no messaging at all : an experimental assessment of the effects of goal framing and affected-person framing on influenza vaccination attitudes and intentions
Vaccination reduces viral transmission and protects unimmunized individuals against infection. However, current vaccine coverage among Singapore residents is below 20%. The framing of health messages plays a role in influencing perceptions about health issues. The persuasiveness of goal framing on p...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | https://hdl.handle.net/10356/98911 http://hdl.handle.net/10220/48573 |