Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services indus...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9957 |