Managing customer relations : the effects of customer relationship strength on customer retention
The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9960 |
| _version_ | 1811682554644791296 |
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| author | Hoong, Gui Min Shu, Ping Wen Yang, Bili |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Hoong, Gui Min Shu, Ping Wen Yang, Bili |
| author_sort | Hoong, Gui Min |
| collection | NTU |
| description | The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients. |
| first_indexed | 2024-10-01T03:58:41Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9960 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:58:41Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/99602023-05-19T05:44:54Z Managing customer relations : the effects of customer relationship strength on customer retention Hoong, Gui Min Shu, Ping Wen Yang, Bili Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Customer services The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients. 2008-09-24T07:38:16Z 2008-09-24T07:38:16Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9960 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Customer services Hoong, Gui Min Shu, Ping Wen Yang, Bili Managing customer relations : the effects of customer relationship strength on customer retention |
| title | Managing customer relations : the effects of customer relationship strength on customer retention |
| title_full | Managing customer relations : the effects of customer relationship strength on customer retention |
| title_fullStr | Managing customer relations : the effects of customer relationship strength on customer retention |
| title_full_unstemmed | Managing customer relations : the effects of customer relationship strength on customer retention |
| title_short | Managing customer relations : the effects of customer relationship strength on customer retention |
| title_sort | managing customer relations the effects of customer relationship strength on customer retention |
| topic | DRNTU::Business::Marketing::Customer services |
| url | http://hdl.handle.net/10356/9960 |
| work_keys_str_mv | AT hoongguimin managingcustomerrelationstheeffectsofcustomerrelationshipstrengthoncustomerretention AT shupingwen managingcustomerrelationstheeffectsofcustomerrelationshipstrengthoncustomerretention AT yangbili managingcustomerrelationstheeffectsofcustomerrelationshipstrengthoncustomerretention |