Regulatory pitfalls of advertising in Singapore.
Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9997 |
| _version_ | 1826114917105664000 |
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| author | Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing. |
| author2 | Low, Valerie Chuen-Chuen |
| author_facet | Low, Valerie Chuen-Chuen Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing. |
| author_sort | Cheng, Andria Peishi. |
| collection | NTU |
| description | Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it. |
| first_indexed | 2024-10-01T03:47:02Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9997 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:47:02Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/99972023-05-19T06:16:17Z Regulatory pitfalls of advertising in Singapore. Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing. Low, Valerie Chuen-Chuen Nanyang Business School DRNTU::Business::Law DRNTU::Business::Advertising Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it. 2008-09-24T07:38:39Z 2008-09-24T07:38:39Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9997 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Law DRNTU::Business::Advertising Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing. Regulatory pitfalls of advertising in Singapore. |
| title | Regulatory pitfalls of advertising in Singapore. |
| title_full | Regulatory pitfalls of advertising in Singapore. |
| title_fullStr | Regulatory pitfalls of advertising in Singapore. |
| title_full_unstemmed | Regulatory pitfalls of advertising in Singapore. |
| title_short | Regulatory pitfalls of advertising in Singapore. |
| title_sort | regulatory pitfalls of advertising in singapore |
| topic | DRNTU::Business::Law DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9997 |
| work_keys_str_mv | AT chengandriapeishi regulatorypitfallsofadvertisinginsingapore AT limdawnmeishan regulatorypitfallsofadvertisinginsingapore AT kongkarenxiaojing regulatorypitfallsofadvertisinginsingapore |