PERSEPSI PELAKU PASAR PARIWISATA TERHADAP UNSUR-UNSUR PEMBENTUK CITRA DESTINASI (CITY BRANDING KOTA SEMARANG)
Semarang is one of Central Java tourism gate, besides other gates namely Yogyakarta and Surakarta. However, many tourists are more interested in visiting Yogyakarta and Surakarta rather than Semarang. This is because Yogyakarta and Surakarta have clear destination image (iconic). Meanwhile, although...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032615930232832 |
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| author | , asmarani februandari , Prof. Ir. Wiendu Nuryanti, M.Arch., Ph.D |
| author_facet | , asmarani februandari , Prof. Ir. Wiendu Nuryanti, M.Arch., Ph.D |
| author_sort | , asmarani februandari |
| collection | UGM |
| description | Semarang is one of Central Java tourism gate, besides other gates
namely Yogyakarta and Surakarta. However, many tourists are more interested
in visiting Yogyakarta and Surakarta rather than Semarang. This is because
Yogyakarta and Surakarta have clear destination image (iconic). Meanwhile,
although Semarang already has a city branding namely �Semarang Pesona Asia�
but still does not have a clear destination image.
This research aims at determining the perception of the tourism market on
the destination image of Semarang and to identifying the elements which can be
used to develop the city branding. This research use mix qualitative and
quantitave method and has 100 tourists and six travel agents for respondents.
The result of the questionnaire is further described on the tourism market
perception on image of Semarang as a tourism destination and the elements that
can form city branding of Semarang.
The result showed that the image of Semarang as a tourism destination
are unique, inexpensive, and suitable for young people. The uniqueness of
Semarang lies on the diversity of culture and society. While the suitable elements
for forming Semarang city branding are �unique�, �culinary�, �old town�, �heritage�,
�cheap�, �friendly�, �young people�, and �cultural diversity�. |
| first_indexed | 2024-03-13T22:40:47Z |
| format | Thesis |
| id | oai:generic.eprints.org:100001 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:40:47Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1000012016-03-04T08:49:39Z https://repository.ugm.ac.id/100001/ PERSEPSI PELAKU PASAR PARIWISATA TERHADAP UNSUR-UNSUR PEMBENTUK CITRA DESTINASI (CITY BRANDING KOTA SEMARANG) , asmarani februandari , Prof. Ir. Wiendu Nuryanti, M.Arch., Ph.D ETD Semarang is one of Central Java tourism gate, besides other gates namely Yogyakarta and Surakarta. However, many tourists are more interested in visiting Yogyakarta and Surakarta rather than Semarang. This is because Yogyakarta and Surakarta have clear destination image (iconic). Meanwhile, although Semarang already has a city branding namely �Semarang Pesona Asia� but still does not have a clear destination image. This research aims at determining the perception of the tourism market on the destination image of Semarang and to identifying the elements which can be used to develop the city branding. This research use mix qualitative and quantitave method and has 100 tourists and six travel agents for respondents. The result of the questionnaire is further described on the tourism market perception on image of Semarang as a tourism destination and the elements that can form city branding of Semarang. The result showed that the image of Semarang as a tourism destination are unique, inexpensive, and suitable for young people. The uniqueness of Semarang lies on the diversity of culture and society. While the suitable elements for forming Semarang city branding are �unique�, �culinary�, �old town�, �heritage�, �cheap�, �friendly�, �young people�, and �cultural diversity�. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , asmarani februandari and , Prof. Ir. Wiendu Nuryanti, M.Arch., Ph.D (2012) PERSEPSI PELAKU PASAR PARIWISATA TERHADAP UNSUR-UNSUR PEMBENTUK CITRA DESTINASI (CITY BRANDING KOTA SEMARANG). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56335 |
| spellingShingle | ETD , asmarani februandari , Prof. Ir. Wiendu Nuryanti, M.Arch., Ph.D PERSEPSI PELAKU PASAR PARIWISATA TERHADAP UNSUR-UNSUR PEMBENTUK CITRA DESTINASI (CITY BRANDING KOTA SEMARANG) |
| title | PERSEPSI PELAKU PASAR PARIWISATA
TERHADAP UNSUR-UNSUR PEMBENTUK
CITRA DESTINASI
(CITY BRANDING KOTA SEMARANG) |
| title_full | PERSEPSI PELAKU PASAR PARIWISATA
TERHADAP UNSUR-UNSUR PEMBENTUK
CITRA DESTINASI
(CITY BRANDING KOTA SEMARANG) |
| title_fullStr | PERSEPSI PELAKU PASAR PARIWISATA
TERHADAP UNSUR-UNSUR PEMBENTUK
CITRA DESTINASI
(CITY BRANDING KOTA SEMARANG) |
| title_full_unstemmed | PERSEPSI PELAKU PASAR PARIWISATA
TERHADAP UNSUR-UNSUR PEMBENTUK
CITRA DESTINASI
(CITY BRANDING KOTA SEMARANG) |
| title_short | PERSEPSI PELAKU PASAR PARIWISATA
TERHADAP UNSUR-UNSUR PEMBENTUK
CITRA DESTINASI
(CITY BRANDING KOTA SEMARANG) |
| title_sort | persepsi pelaku pasar pariwisata terhadap unsur unsur pembentuk citra destinasi city branding kota semarang |
| topic | ETD |
| work_keys_str_mv | AT asmaranifebruandari persepsipelakupasarpariwisataterhadapunsurunsurpembentukcitradestinasicitybrandingkotasemarang AT profirwiendunuryantimarchphd persepsipelakupasarpariwisataterhadapunsurunsurpembentukcitradestinasicitybrandingkotasemarang |