FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT DOKTER GIGI MENGIKUTI DESAIN TATA LETAK RUANG KLINIK PRAKTEK GIGI SWASTA (Kajian di wilayah Kota Yogyakarta dan Kabupaten Sleman)

Background: An attractive and comfortable room layout design of private dental clinic is one of the marketing strategies that can attract and provide satisfaction to patients. The room layout design also plays an important role in the effectiveness and efficiency of operational activities in dental...

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Bibliographic Details
Main Authors: , Marlin Himawati, , Prof. Drg Niken Widyanti S., MDSc
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Description
Summary:Background: An attractive and comfortable room layout design of private dental clinic is one of the marketing strategies that can attract and provide satisfaction to patients. The room layout design also plays an important role in the effectiveness and efficiency of operational activities in dental practice. Practice place which is planned and organized well will make the workers doing the activity to a minimum, efficiently work, and without stress. The study aimed to identify factors affecting interest of dentists to follow the room layout design of private dental clinic. Method: The study was a survey that used cross sectional approach. Subjects consisted of 100 dentists, who were taken purposively. Research instruments were questionnaires with Likert method that have met the test of validity (correlation values � 0.30) and reliability (α > 0.60), to measure knowledge, attention, perception, motivation, attitude, support from colleagues and group, about the room layout design of private dental clinic. Univariate, product moment correlation, and double regression were used to analyze the data. Result: Result of regression analysis showed that, variable of knowledge (p=0.266), attention (p=0.771), perception (p=0.775), support from colleagues (p=0.543) did not influence to the interest of dentists to follow the room layout design of private dental clinic. The variable of motivation, attitude and support from group about the room layout design, significantly affected about 72.5% to the variable of interest (R 2 =0.725), with the largest contribution was attitude variable (25%, Partial Eta Square=0.250). Conclusion: 1). The better the motivation, attitude, and support from group, the greater interest of dentists to follow the good room layout design of private dental clinic